First impressions are everything, especially in today’s super-crowded app market. And with such fierce competition, your app's onboarding experience can make or break its success.
Save time and make informed app monetization decisions. Our curated compilation of 20 key app monetization stats provides the insights you need for crafting a successful strategy.
Curious to find out how some of the most successful companies drive app growth and boost user engagement? Social features like activity feeds are proven to boost retention by 40%, increase engagement by 35%, accelerate growth by 30% and increase revenue by 2.8X.
The average person has 40 apps installed, but over 20 are inactive. And 25% of users open an app once only to abandon it forever. One of your growth team’s primary focuses should be to prevent that from happening – so why not make a sport of it?
People are the backbone of all organizations. Satisfying those who patronize a business ensures a healthy flow of opportunities, which is why good service is crucial. Happy customers are loyal—and loyalty means you’re a step closer to long-term success.
The digital space helps businesses thrive through monetization. While advertisements have always been the primary source of income for brands, factors like consumer demands, developing trends, and a highly saturated market make income generation challenging.
The mobile app development game is ever-evolving, and product teams need to stay at the top of their game to deliver products that meet consumer expectations. Software development kits (SDKs) reduce experiential redundancy, enabling developers to deliver new app features like messaging in a fraction of the time it would take to build from scratch.
If you're in the mobile app business, it's important to understand the difference between SEO and ASO. Both are essential for driving traffic to your app, but they serve different purposes.
When was the last time you spent more than an hour or two without your smartphone? These incredible mobile devices are at the core of every human activity, our constant companion as we navigate the world, go about our business, unwind, and have some fun. Just as important as smartphones are the apps that exist within them.
An app's success frequently rests on its capacity to draw in and keep users. It can be difficult to stand out and encourage downloads when there are millions of apps accessible in app stores. To increase app installs and reach their target audience, app developers can employ a variety of strategies and techniques.
The mobile gaming app segment has taken the world by storm, especially during the pandemic. Mobile games act as virtual spaces where people can share, enjoy, and be outside their everyday routine. People crave human relationships and social contact, and many continued to seek community in mobile gaming even after the lockdown mandates eased.
One of the biggest mistakes a product team can make after launching a new app is growing complacent. It’s easy to assume that after the product is out there, it’s just a matter of maintenance. The truth is that launching the product is just the beginning of a long process of refining, optimizing, and improving your app.
Mobile app marketing is the process of promoting a mobile app to users to increase its visibility and encourage downloads. A successful mobile app marketing plan can help your app stand out in a crowded market and drive long-term success.
Everyone has different expectations for what a product should provide them. Much like how a tailored suit offers a better fit, a personalized solution will always trump one-size-fits-all. This is also the case for the app market, as people prefer to use products that cater to their needs. That’s exactly where personalization comes in.
There's no question that mobile apps have become an integral part of our lives. We use them to communicate, entertain ourselves, get work done, and more. We have plenty of choices but we mostly stick to the same apps over time. Succeeding in crowded app markets starts with the ability to retain users’ attention.
User acquisition Vs User retention: the eternal debate. Should you focus your resources on acquiring new customers or retaining existing ones? Most companies still make acquisition the priority, this happens despite the fact that the data tells a different story.
Whether it’s a B2B website, a productivity software or the latest social networking app, live chats have changed the way we purchase, work, and play. They’ve also become an essential part of the customer experience, the missing piece to improve the user journey and scale your business strategy.
It’s a fact: social apps still have the upper hand in amount and quality of user engagement, thanks to their ‘community-driven’ features. This is something every other company must learn. There is still space in the market for social media apps that put people before profit and connection before content. If you’re looking to build your own, this article will discuss the core importance of social media and how you can bring your product to life.
There are a lot of things that go into getting your app noticed by potential users. You likely already know about the basics like making sure your app is entertaining or useful, and Maybe you've even tried a few App Store Optimization (ASO) tips to help it stand out. But even if you're familiar with ASO, you might still be making some common mistakes.
It's no secret that app users are picky and demanding. The average app loses 77% of its DAUs (Daily Active Users) within the first 3 days after the installation. Within the first month, 90% of DAUs are lost, and half of the apps get uninstalled. Unlimited availability also brings higher expectations. That means you need to make sure your app is keeping users engaged and interested if you want them to stick around. In this blog post, we will discuss the top app engagement metrics that you should be measuring to keep your app healthy.
In order to reach clients and enhance operations, more and more companies and individuals are turning to the fast-expanding mobile app development market. However, it can be challenging to distinguish fact from fiction when it comes to mobile app development due to the wealth of information available online and the ongoing advancement of technology. We will examine some of the most widespread misunderstandings surrounding the creation of mobile applications in this article.
Social features are essential to any app hoping to succeed today. There is a great deal of value in connecting like-minded people to share ideas with each other, even online. To make it easier for apps to get social features off the ground, app developers often use software development kits (SDKs). These toolboxes are completely outfitted with software tools, resource libraries, and programs that integrate with third-party application programming interfaces (APIs).
Gone are the days when you had to build a feature from scratch—designing, developing, testing—often for months and even years before launch. Today, a Software Development Kit (SDK) can boost your speed to market tremendously while offering benefits that you would be hard-pressed to enjoy when starting from zero.
Standing out in the app market may seem like a very daunting task, with so many companies taking charge and using new technological features to their advantage. Adding social features and focusing on different facets of your business could help improve your online presence and make your platform extremely sticky. At the end of the day, all we want from apps is that they deliver quality services and that they focus on making customers’ lives easier. Here’s how you can transform your app and be a leader in your industry.
As app developers, you aim to accomplish positive in-app engagement, high user retention, and new revenue opportunities. Can social features help you reach these objectives? Let's find out.
Customers are essential to your organization's success, but fans are even better from a long-term perspective. Let's find out how you can benefit from your existing users and turn them into an active fan base in four steps.
With thousands of applications developed every year, integrating social feature SDKs to boost user engagement can help an app stand out from its competition. Here’s how these integrations can do that.
Brand advocates are not your average customer, and they are a crucial part of your success. Learn how they contribute to your growth and how adding social features can turn users into loyal fans.
Having regular returning users is a sign showing your app's capacity to match your audience's expectations. Let's explore the term "app stickiness" and what makes it so worth investing time and resources in.
While some apps struggle to retain their users, others have excelled— among them are social media applications. Let's look at what makes social apps so powerful and how can you integrate them into your app.
With so many options in the app market, making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up your app's overall performance.
In a world where consumers are overwhelmed with choice, creating a personal and valuable connection with them is crucial for your company’s success. What better way to do that than by talking to them in real-time through a live chat? These four facts demonstrate the power of and will convince you to embrace a live chat solution.
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Whether it’s improving user interface elements within your app, adding and integrating advanced functionality within the platform, or just using an existing application to accelerate an app's growth, SDKs are capable of doing it all. Read more to find out why SDKs are the supercharged solutions for your app.
User-generated content (UGC) is the key to customer engagement, brand loyalty, and brand awareness. How can you make the most of it to maximize your app’s performance? Here’s all you need to know on the subject.
Unless you pay attention to your app metrics, you are flying blind. Improve your app performance with these six key metrics to provide the best in-app user experience.
With apps competing to win in the app market, many focus much on their mobile user acquisition strategies. Yet, they fail to consider how much value their current users add to their success. Here are four ways to increase user retention and ensure a long-term relationship with them on your platform.
So, we see the success of social apps, but what's in then for other types of platforms? You can adapt the success of social media apps to your app with the help of social features. We introduce you to three companies that did just that.
In-app messaging is an essential part of any mobile marketing strategy, as it can help businesses convert more visitors into loyal users. It provides the ultimate opportunity to engage with customers and develop a deeper relationship with them. But how do you make them work for you and your users? Here are some best practices you can follow.
In-app chat features allow app users to connect directly with fellow users and businesses to communicate seamlessly. And with the rising consumer expectations, this is the trend that mobile app owners cannot afford to ignore in 2021. But does your app really need it?
