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SEO vs ASO: What's the Difference for App Success?

If you're in the mobile app business, it's important to understand the difference between SEO and ASO. Both are essential for driving traffic to your app, but they serve different purposes.

SEO is all about getting your app to rank high in search results, while ASO is focused on optimizing your app store listing to convert more browsers into downloads. In this blog post, we'll discuss the key differences between SEO and ASO so you can set your app up for success. 

Defining SEO and ASO and their role in app marketing

What are they and what role do they play in marketing your app?

If you're a mobile app developer, you already know that getting users to download your app is the first step to success. However, navigating the app stores and understanding the marketing strategies can be daunting if you don't have experience in these areas. 

Defining SEO and ASO can be helpful in demystifying the world of app marketing for an uninitiated developer. As their acronyms imply, SEO (search engine optimization) and ASO (app store optimization) are related approaches to improving visibility and usability on both web search engines, such as Google and Bing, and app stores, such as Google Play or Apple App Store. 

By optimizing keywords on both platforms to improve discoverability, using strategic techniques to boost visibility in searches, and creating engaging content on profile pages, developers can ensure that their apps are seen – and downloaded – by potential users. In other words, by effectively utilizing SEO and ASO marketing tactics together, developers can optimize their chances of reaching their target audiences with minimal fuss – their apps will find users before users even look for them!  With these two acronyms down, any curious developer is now one step closer to mastering mobile app marketing.

The difference between SEO and ASO - why you need both

Search engine optimization (SEO) and app store optimization (ASO) may sound like distant cousins, but they’re actually two peas in the same pod. Together they form a powerful 1-2 punch to help your app or website gain visibility and win over customers. SEO is all about optimizing web content so it appears at the top of search results in all major search engines. ASO, on the other hand, focuses specifically on maximizing visibility and download rates for apps in digital stores such as Apple App Store and Google Play Store. 

The strategies are quite different – both involve nuances such as keywords, meta tags, quality content, link building, and site design – but when used together they create a symbiotic relationship that can really boost your business. Whether you're upgrading an existing site or launching a new app, make sure you employ both SEO and ASO if you want to maximize your results.

How to optimize your app for SEO - tips and tricks

With millions of apps available, having yours be seen and used can be a daunting task. Fortunately, there are plenty of strategies for optimization that can pay dividends in the end. One key is to use SEO to adapt your app's content and architecture to rank higher in online searches. Start by properly coding the back-end of your app so that it’s accessible by search engine crawlers. 

Then create SEO-friendly titles, headlines, and meta descriptions that are clear and concise, while also including important keywords wherever possible. And finally, optimize visible imagery throughout your app as well -- images should include alternate text descriptions that explain or summarize the picture’s contents. 

SEO for mobile apps, of course, does not only apply to the app itself. It is equally important to build a landing page or, for more complex apps, even a mini-site. These assets must in turn be optimized to reach the right audience with the right search. 

By following these simple tips and tricks, you'll go a long way toward increasing the visibility for your app on search engines. Just one caveat – above all else strive for quality; never sacrifice quality for quantity when applying SEO techniques.

What are KPIs you should be tracking when it comes to SEO?

When it comes to tracking the success of your SEO efforts, there are a few key performance indicators (KPIs) that you should be aware of. Perhaps the most important is organic traffic – this measures how many users come to your site or app through search engine results, rather than through direct visits or referrals from other websites. In addition, track impressions, which measure how often your site’s content appears in search engine results. 

Other important KPIs include click-through rate (CTR), bounce rate, and average time on page. By regularly tracking these metrics, you can gain insight into how users are engaging with your app or website and make adjustments accordingly to improve SEO performance. Ultimately, the goal is to increase organic traffic and maximize visibility so that you can reach more potential users.

Finally, don’t forget about tracking conversions – this is an important metric for determining how effective your SEO efforts have been in actually generating app downloads. By combining all of these KPIs together, you’ll have a much better idea of how your SEO efforts are impacting your bottom line.

How to optimize your app for ASO

If you want your app to stand out amidst the vast competition, you need to employ some serious ASO maneuvering. Sure, it takes more than just technical know-how - your app’s success lies in how well you plan and optimize its visibility on the app store. Lucky for you, there are a few simple steps - and a few common ASO mistakes to avoid - to get things rolling! 

First, a great app listing is key: think catchy titles, keyword optimization, stunning visual elements, and enticing descriptions. Next, target your audiences with the help of social media campaigns and digital advertising tools. Last but not least, aim to increase review ratings by continuously monitoring organic traffic and responding promptly to any feedback or bug reports. It might seem daunting at first, but ASO is integral for any successful mobile app - with a bit of effort and dedication you’ll have your app soaring in no time!

Why should you track KPIs when it comes to ASO?

KPIs are an invaluable tool in tracking the success of your ASO efforts. The most important metric to consider is organic downloads, which measure the number of users who download your app through App Store searches rather than other sources such as direct visits or referrals from other websites. 

Additionally, track engagement KPIs such as session length, page views, and time spent in-app. By monitoring these values you can gain insight into how users are engaging with your app and make adjustments accordingly to improve ASO performance. Other relevant KPIs include user reviews, active users and retention rate – all of which will help hone the focus of your optimization strategy. 

Analyzing these metrics regularly will give you a better idea of how your ASO initiatives have been influencing app downloads, retention rates, and user engagement. Ultimately, the goal is to maximize visibility so that more potential users can discover and download your app.

Why you shouldn't neglect SEO or ASO

Have you ever noticed that the ones who shout the loudest get the most attention? Well, in today's app industry, this is true for those apps with successful SEO and ASO. If you neglect either of these aspects, you could be missing out on a lot of potential customers who simply don't know your app exists. 

When optimizing for SEO or ASO, you want to make sure that your app stands out with eye-catching visuals and descriptive keywords associated with it. This way, your app will be easy to find when potential users search using select terms. Additionally, keeping track of ratings and reviews will help you know where there is room for improvement and how to promote the success of your app. 

So, what have we learned? SEO and ASO are both important in marketing your app.  But the one thing you need to remember is to always use both SEO and ASO strategies when marketing your app because having one without the other isn’t quite enough! While they may have some similarities, there are also key differences that you need to keep in mind when optimizing your app. Don't neglect either one and with a little effort, you can see great results.


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