Humans are wired to connect. According to science, our need to socialize is as basic as our need to eat. The digital world is no exception. We want to interact, to express ourselves, share our passions and interests, and be part of engaged communities. This is why we love social products.
It’s no longer a secret, social+ products have a huge advantage over non-social ones. They help make your product memorable and stand out from the competition. This is why companies in every industry are adding social features to their apps and websites to make them more relevant for their users.
The data is clear: the ROI of investing in building a digital community is undeniably positive. A thriving community will give users a reason to use your app more, resulting in increased engagement, organic growth, and monetization opportunities. As brand loyalty increases, users will become your biggest advocates.
Take control of your relationship with your users by making your product the home for your community. Creating this positive space will ensure that your users can have the best experience possible on your app or website. And you can keep their data safe instead of giving it away to giant social media companies to take advantage of.
