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How Betano (Kaizen Gaming) is using Amity Social Cloud to create the ultimate betting and live sports experience

Betano uses Amity Social Cloud to generate more engagement among users and sports fanatics during live sport events. By immersing users with live chat capabilities during games, the company gives everyone the freedom to connect with other like-minded fans.

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Betano (Kaizen Gaming) is the leading GameTech company in Greece. Today, Betano operates in 7 countries including Greece and Cyprus under the Stoiximan brand and in Germany, Romania, Portugal, Brazil, and Chile under the international brand Betano. With more than 1.000 employees, it is one of the fastest-growing GameTech companies in Europe.

Generating more engagement throughout the match

The next generation of live sports is here and it is here to stay. With new technologies coming out everyday, companies have been looking for ways to engage fans beyond the stadium by taking them directly to the action. As a leading GameTech company, Betano aims to take advantage of these innovations to transform their customer experience and deliver unparalleled entertainment. Their ultimate goal: to constantly push the boundaries on online gaming entertainment.

Creating the digital equivalent of a stadium

Given this opportunity for growth, Betano took matters into their own hands and partnered with Amity by integrating the Chat functionality into their platforms.

Since live events are Betano's main attraction point for customers, the company integrated Amity Social Cloud to allow fans to connect with each other during game livestreams. By turning viewers into active participants and allowing them to discuss between each other during these streams, Betano was able to translate the excitement and sense of community that sports bring.

Also, by integrating their in-house capabilities directly with Amity Social Cloud, Betano made betting more exciting by enabling users to chat while placing their wages, adding even more enthusiasm and competition to the sports experience. These integrations helped solidify Betano’s position in the GameTech industry as a leader in customer engagement.

Paving the way for the future of live sports streaming

As the world of live sports keeps growing, Betano is looking towards the future to be able to help fans get as close to matches as possible. Moving forward, other social features provided by Amity Social Cloud such as Videos, Feeds, and Groups will act as the main driving force behind Betano’s customer strategy.

The future is social and Amity is looking forward to providing companies such as Betano with all the resources so that users can feel encouraged to become active brand supporters!

Generating more engagement throughout the match

The next generation of live sports is here and it is here to stay. With new technologies coming out everyday, companies have been looking for ways to engage fans beyond the stadium by taking them directly to the action. As a leading GameTech company, Betano aims to take advantage of these innovations to transform their customer experience and deliver unparalleled entertainment. Their ultimate goal: to constantly push the boundaries on online gaming entertainment.

Creating the digital equivalent of a stadium

Given this opportunity for growth, Betano took matters into their own hands and partnered with Amity by integrating the Chat functionality into their platforms.

Since live events are Betano's main attraction point for customers, the company integrated Amity Social Cloud to allow fans to connect with each other during game livestreams. By turning viewers into active participants and allowing them to discuss between each other during these streams, Betano was able to translate the excitement and sense of community that sports bring.

Also, by integrating their in-house capabilities directly with Amity Social Cloud, Betano made betting more exciting by enabling users to chat while placing their wages, adding even more enthusiasm and competition to the sports experience. These integrations helped solidify Betano’s position in the GameTech industry as a leader in customer engagement.

Paving the way for the future of live sports streaming

As the world of live sports keeps growing, Betano is looking towards the future to be able to help fans get as close to matches as possible. Moving forward, other social features provided by Amity Social Cloud such as Videos, Feeds, and Groups will act as the main driving force behind Betano’s customer strategy.

The future is social and Amity is looking forward to providing companies such as Betano with all the resources so that users can feel encouraged to become active brand supporters!

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