Add an Activity Feed so that you and your users can post engaging content and interact with others through comments and reactions. The content you choose to have on the Activity Feed can range widely and work in tandem with campaigns. You can communicate with your users directly by posting important messages, announcements or promotions. While users can express themselves and share with the community based on your guidelines, their posts must be connected to the values and topics your product promotes or in relation to your campaigns and services. Posts can be of different types including text, images and videos, and can even be tailored to your needs. Popular customisations include automatic posts (allowing for a post to be automatically generated after specific in-app activities) and sponsored posts (adding posts sponsored by different companies or brands).