Welcome to the Community Corner

Community is more critical for companies than ever before. The Amity Community Corner is anyone's go-to place to discover how to build a thriving digital community.

Community Framework

The Amity Social Cloud Community Building Framework is a comprehensive and constantly evolving guide for building and maintaining an online community. It covers all aspects, ranging from initial planning to successful launch, ongoing operations, and effective monetization strategies. The framework highlights the importance of understanding your community's goals and purpose while ensuring value is delivered to both users and the business.

1. Planning

Plant the right seeds

Communities that lack a clear goal or mission are set up to fail from the start. To avoid this, we recommend using our WHY, WHO, WHAT, HOW method to clearly define your community mission.

2. Community operations

Use the right nutrients

Not only do you need the right seeds, but you also need to nurture your community with the right team to ensure a strong start to its growth process.  Make sure you understand the stakeholders you need and get them prepared.

3. Launch & adoption

The budding plant

You only get one chance to make a first impression. Planning a successful launch with a seamless user experience is vital for community success. In this section, you'll find metrics and strategies to create awareness, attract members, and drive activation within your community.

4. Creating an engaged space

From budding to blooming

After the initial onboarding of users, it may seem challenging to encourage engagement among community members. But it doesn’t have to be.  By diversifying your engagement strategies, you can improve your chances of success.

5. A thriving community

Flowering plants

To build a self-sustaining and lasting community, you need to recruit, recognize, and give responsibilities to your power users.

6. ROI and monetization

Fruits of labor

Learn how to effectively track the success of your community and its impact on your business. Discover strategies to monetize specific aspects of your community for direct revenue generation.

1. Planning

Plant the right seeds

Planning out the foundation of your community is a necessary step to complete before you introduce a community to your platform. Unfortunately, many communities launch without a clear goal, leading them to fail from the start. We’re here to help you set up your community for success.

Key Points
Laying the foundation of your community comes down to the WHY, WHO, WHAT, and HOW.


The most important factor in planning your community is having a clear WHY. A community without a purpose and without benefits for all its members will inevitably encounter potential points of failure.

While the community you're building is primarily focused on your users, it's important to remember that the business itself is also a member of the community. It's about more than just creating a space for the community. The active contribution from the business will keep the community engaged and growing. And just like any other community member, the business is only effective when the community provides value to it as well.

In a successful community implementation, activity in the community directly overlaps with the business goals to generate value.

By understanding the areas where community can overlap and drive an impact on your business, you can focus in on the key takeaways you want from your community. The SPACES Model shown below, created by David Spinks (Founder of CMX) provides a few key areas to consider where communities can benefit your business:

The SPACES Model


Communities are the foundation of humanity, and humans are at the core of communities. Understanding WHO you’re empowering through your communities enables you to plan with their needs in mind, significantly enhancing the value created for them.

Narrow down your focus by evaluating the following:
What are your primary user demographics?
Demographics: age, occupation, location, segment, etc.
Who are the users you want to bring together in your community?
Who are the people you aren’t targeting?
What level of technology are these users comfortable with?
What are the main day to day interactions they take part in on your platform?
What do they appreciate most about your platform?
How can the platform provide them with a better experience?
See more

To answer the above, it’s necessary to have an in-depth understanding of your user base. TIP: Conducting user interviews can help in highlighting some key points to consider.


Once you’ve identified your target user base, it becomes easier to determine WHAT you should provide to your users. Understanding what will bring your community members together and what they need further shapes the core identity and values of your community.

It’s important to have a clear understanding of your target user base:
What are their values?
What are the problems they face?
What are their goals or motivations?
What problems does your community solve for members?
What opportunities does your community create for members?
See more


By carefully assessing the current user journeys on your platform, you can seamlessly incorporate community capabilities into their existing habits, making it easier to encourage adoption in the future. This evaluation also assists in understanding HOW your users will interact on your platform.

When evaluating your user journey it’s important to consider:
Which parts of the platform currently get the most user interaction?
Which touch points in these parts of the platform can be strengthened with community capabilities?
Creating a plan for HOW users will interact with each other requires thinking out:
How can you enable more cross-user interactions in the parts of the platform where users already engage with the business?
How will users interact with each other? What activities will you enable them to do?
How are you going to give users a chance to contribute regularly to the community you are building?
How can you build these interactions to be omnichannel, where possible?
How and where will you communicate your community purpose to your members?
How will you communicate the ground rules of your platform and moderate content accordingly?
How does your place of gathering make your members feel safe?
How does your place of gathering inspire members?
See more

These questions are designed to help you brainstorm now to save you headaches in the future by eliminating problems before they happen and helping you define the right roadmap to success.

Defining your community mission

Everything we have done till now is to define your community mission statement.

Clear and well-defined answers for the WHO, WHAT, HOW, and WHY allow for the formation of a clear mission statement for one’s community. It should be easy to articulate the reason for your community’s being.

with a common value of
allowing members to interact by
ultimately generating a value for us by
Fill in the fields above and download the image, which you can use in presentations and share on social media.

Final thoughts

• Having a clear understanding and goal for your community is vital to its long-term success.

• Diving deep into your WHY, WHAT, WHO, and HOW will help you understand your community's mission and the value you provide.

Community Framework

The Amity Social Cloud Community Building Framework is a comprehensive and constantly evolving guide for building and maintaining an online community.

Learn more

Get more insights on communities

Community Blogs

The future of every successful company is community-led. The Amity Blog is your one-stop destination for building, growing, and monetizing your digital community.


The Community Revolution Podcast

Meaningful conversations around the power of communities, stories and wisdom of people successfully building them, and actionable advice to help anyone build their own.


Are you a community builder?

Amity clients get access to an exclusive Community Hub with additional statistics, best-case practices, personalized support from our community team, and a community of companies that you can learn from. Contact us to learn more.

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