Welcome to the Community Corner

Community is more critical for companies than ever before. The Amity Community Corner is anyone's go-to place to discover how to build a thriving digital community.

Community Framework

The Amity Social Cloud Community Building Framework is a comprehensive and constantly evolving guide for building and maintaining an online community. It covers all aspects, ranging from initial planning to successful launch, ongoing operations, and effective monetization strategies. The framework highlights the importance of understanding your community's goals and purpose while ensuring value is delivered to both users and the business.

1. Planning

Plant the right seeds

Communities that lack a clear goal or mission are set up to fail from the start. To avoid this, we recommend using our WHY, WHO, WHAT, HOW method to clearly define your community mission.

2. Community operations

Use the right nutrients

Not only do you need the right seeds, but you also need to nurture your community with the right team to ensure a strong start to its growth process.  Make sure you understand the stakeholders you need and get them prepared.

3. Launch & adoption

The budding plant

You only get one chance to make a first impression. Planning a successful launch with a seamless user experience is vital for community success. In this section, you'll find metrics and strategies to create awareness, attract members, and drive activation within your community.

4. Creating an engaged space

From budding to blooming

After the initial onboarding of users, it may seem challenging to encourage engagement among community members. But it doesn’t have to be.  By diversifying your engagement strategies, you can improve your chances of success.

5. A thriving community

Flowering plants

To build a self-sustaining and lasting community, you need to recruit, recognize, and give responsibilities to your power users.

6. ROI and monetization

Fruits of labor

Learn how to effectively track the success of your community and its impact on your business. Discover strategies to monetize specific aspects of your community for direct revenue generation.

2. Community operations

Use the right nutrients

To build a successful community, it's essential to have the right stakeholders and an effective internal team. Community operations involve various roles, including moderators, content creators, influencers, and experts, all working together to drive engagement and create a thriving community environment.

With smaller communities, it’s possible for individuals to fulfill multiple roles, such as creating content, engaging with the community, and moderating it all by themselves. However, as your business grows and more stakeholders become involved in the community, it becomes increasingly essential to have a central owner of the community internally.

Key Points
It's vital to collaborate across departments for your community strategy. By understanding the needs of different departments, as well as the value they can provide to your community, the ROI from your community can be maximized, allowing everyone to be a valuable contributor and supporter.

Community ownership

Community ownership not only entails managing and overseeing the community, but more importantly, ensures value generation by connecting the activity of the community to areas in the business for actionable insights. This will make sure that your WHY is always a part of the picture as your community develops.

In many cases, two separate stakeholders are in charge of community management and ownership.

Community management

Use the Amity Community Roles to better understand all the possible roles in a community team so you equip yourself with the best and necessary stakeholders from the start of your community building journey.

Community moderation

The moderation of your community might be carried out by your community teams, support teams, or other key stakeholders in the community. Use the Amity Mini Guide on How to Establish Community Moderation to have a clear plan of action for moderation.

Community content creation

Content creation can be carried out by community managers or the marketing/content team of your business, collaborating with the community management team to deliver relevant content to your user base.

Community experts

Including experts or influencers in your community is essential. By involving them in content creation and interacting with community members, you enhance the overall value of your community for all members. Whether it's sports pundits in a football app, doctors in a healthcare app, tutors in an educational app or beauticians in a make-up app, experts can elevate the community experience, regardless of the field.

Final thoughts

Community is a cross-department, cross-domain initiative that requires active participation by different stakeholders. Having an overall clear community owner is pivotal to making sure your community efforts are organized and effectively tracked.

Community Framework

The Amity Social Cloud Community Building Framework is a comprehensive and constantly evolving guide for building and maintaining an online community.

Learn more

Get more insights on communities

Community Blogs

The future of every successful company is community-led. The Amity Blog is your one-stop destination for building, growing, and monetizing your digital community.


The Community Revolution Podcast

Meaningful conversations around the power of communities, stories and wisdom of people successfully building them, and actionable advice to help anyone build their own.


Are you a community builder?

Amity clients get access to an exclusive Community Hub with additional statistics, best-case practices, personalized support from our community team, and a community of companies that you can learn from. Contact us to learn more.

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