If you sweat, you're an athlete. That line is brazenly splashed across the Strava landing page, inspiring weekend warriors, professional athletes, and everyone in between to get out and move. A five-minute walk to the coffee shop or a grueling battle through the Col du Tourmalet has equal standing on Strava.
The early 2010s kitchen appliance market was dominated by traditional slow cookers and pressure cookers, often seen as bulky and complex. Enter InstantPot, a game-changing appliance that combines multiple functionalities in one easy-to-use device.
Lululemon, the Canadian athletic apparel retailer known for its premium yoga wear and stylish activewear, has become one of the world's most successful brands. Suffice to say that its estimated value adds up to more than Canada’s entire economy; it’s in the trillions of dollars.
Duolingo, the world's most popular language learning platform, has built an empire on the back of its community-led growth strategy. With 500+ million users and courses in over 40 languages – all offered for free – this innovative company has become synonymous with accessible and engaging education.
If you were involved in the 2010s design scene, you'll remember the complete monopoly Adobe Creative Suite had in the lives of everyone from graphic designers to video editors, illustrators to web designers. It was the best (and in some cases, the only) choice available when it came to design software, and its price tag was prohibitively expensive. Its features were powerful – but a good portion was either unintuitive or unnecessary.
Kids that grew up in the 90s know what living on the edge truly feels like. Trying out a new hair salon always carried the risk of running into a stylist that gave you flashbacks of the iconic blind barber from "Dumb and Dumber."
The internet has made it easier than ever to join or create online communities, but engaging with and retaining members can still be a challenge. Finding ways to boost community engagement is essential for success, yet so few know where to start.
Before we dig into how to track community metrics, it is important to define what a brand community is. There are, in fact, often misunderstandings about its meaning. A group of people who are passionate about the same brand as you are is known as a brand community. These communities may exist as social media pages, mobile apps, online forums, or even physical gatherings.
In today's digital age, building a strong brand community is more important than ever. A brand community refers to a group of people who are connected by a shared interest or passion for a particular brand. These communities can take many forms, from social media groups to forums to in-person meetups.
The internet is increasingly a primary avenue for people to connect with one another, both at personal and professional levels. We see more and more brands turn their attention towards building online spaces for people to connect with them and with each other.
The competition in the app market has become more challenging than ever. Every brand needs to gain an edge over its competitors and, with 9 out of 10 businesses primarily competing on customer experience (CX), this is where the race is at its tightest.
Community-led growth. This term might be unknown for many people, but the truth is that the act of prioritizing communities is nothing new. As human beings, groups and organizations, we cannot live and thrive without the support from others, without the engagement from a tight-knit group.
As humans, we crave authentic and meaningful relationships. Whether talking to a close friend or bonding over a common interest in an online community, we find ways to be part of the world that surrounds us.
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Context. It’s the most important word to know when reading between the lines and it can mean the difference between a rewarding interaction and a major blunder. Any work that involves dealing with people is an area where a frame of reference benefits all parties. That’s why mobile apps should always make user contextualization a key part of their online community engagement strategies.
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Turning an engaged online community into a revenue generator is every community owner's dream. A considerable amount of work goes into building a space that members find valuable, whether it's by locating answers, sharing solutions, or just spending time with like-minded people. Naturally, there should be recompense for your efforts.
People are increasingly reliant on their mobile devices to fulfill a variety of needs, ranging from performing simple math calculations to searching for potential romantic partners. With so much time and attention dedicated to our devices, a growing number of brands are using mobile applications to solve everyday problems.
We can’t stress it enough: your brand needs an online community. Having people who believe in and advocate on behalf of your brand gives you an edge over competitors and can undoubtedly be a driver in its success.
Imagine cultivating a group of customers who follow you beyond the products you offer. These communities display brand loyalty at its finest! If people in your brand community are emotionally invested, they will invest financially too!
If there’s one thing that’s transformed the way brands associate with their customers, it’s in-app communities. And while one might think that this is a business-led change, this couldn’t be further from the truth. People are increasingly looking to create authentic relationships online—and not only with friends and family!
Your brand may have a mobile app, but without a thriving digital community, you aren’t making the most of it. Here’s what you can gain from an app community.
Discover how having an online community gives your company a competitive moat. Should businesses completely shift away from social media platforms altogether? How can you create your app community? Here’s our take on it.
