The future of football fandom: TrueID connects 10M+ with the power of community
From Thailand’s leading digital content provider to the #1 super app, here’s TrueID’s inspiring and ambitious journey with Amity to community-led success.
March 16, 2023
From Thailand’s leading digital content provider to the #1 super app, here’s TrueID’s inspiring and ambitious journey with Amity to community-led success.
In a world where everything’s instant, consumer attention spans are dwindling. It’s paramount to develop apps that capture user interest in seconds—a feat saturated markets now find challenging.
Social media platforms are often treated as places to grow your circle and connect with as many people as possible. And while it’s nice to have everyone associated with you under one digital roof, the truth is that social media can feel loud to the point of anonymity.
The only way to move forward in the digital world? Evolution and innovation. Consumers continuously look for better ways to connect online, prompting smartphone brands to develop better features that address their audience’s pain points.
The changing times continue to drive and accelerate technology like never before. As more consumers lean towards accessibility and convenience, industries like fintech scramble to find ways to ensure their products stand out.
You want to add new features to your mobile app but aren’t quite sure if you should build it from scratch in-house or buy the software from a third party. The build vs buy debate isn’t new and you’re not alone in feeling confused. So which one is better?
Hotel booking apps. Whether visiting a new country on holiday or checking out the deals for a weekend staycation, they’re what we reach for to reserve a stay. The online travel market is growing fast and is expected to be valued at 691 billion US dollars by 2026. No surprise, as the smartphone has quickly become a proxy of the customer experience, and people expect to have quickly accessible and customized information always at hand.
Smartphone use remains at an all-time high. The app market, in turn, continues to provide users with a variety of applications to serve their needs.
U-Haul. Wag. Instacart. Zeel. What do all these seemingly unrelated brands have in common? They’re all part of the on-demand economy, an industry expected to gross $335 billion by 2025. We’ve learned through the increasing use of technology to expect results immediately. Now, with over 22.4 million mobile users purchasing goods and services on-demand, it’s clear that we’re transitioning that expectation to the real world.
The tech jobs landscape is in constant motion, and so does the demand for specific roles. If you think about the typical job description of a tech job today, it is quite likely that many of the skills required were not so important 20 years ago. And the pandemic has made this change even more rapid.
The future of social networks is democratized. What does that mean for businesses and users? Deeper engagement, more mobile use, more local interactions, and a more integrated experience with the everyday. In this blog post, we'll explore how niche community platforms will shape the future of social networks and what that means for users and businesses alike.
Over the past years, people have been looking for more ways to engage meaningfully online, whether to carry out daily activities, connect with brands, or simply to stay entertained. Super apps are stepping in and making this happen.
As it becomes easier and easier to build consumer products with some degree of utility, it gets harder and harder to create products that will stand the test of time. People are always looking for the next best thing—something that delivers faster results, provides better service guarantees, or offers more features.
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There are some things we just can’t live without, and companionship is one of them. Many of us desire partners, whether the relationship involves enjoying the here and now or sticking by each other’s sides "‘til death do us part." Unfortunately, it isn't easy to find people we resonate with on an intimate level. This is especially true in today’s world where we spend approximately 23.8% of our weeks at work—and that doesn’t even include the time spent commuting, cooking, cleaning, and completing other life maintenance tasks.
In our technologically driven world, we are surrounded by digital information at all times. Many of us even find that from the moment we wake up to the moment we go to bed, we consume news and media unless we intentionally shut it out. News and media apps are created to keep readers informed on current events. Unfortunately, it’s difficult to gain a reader’s loyalty simply because of the ease of locating local news stories through social media platforms like Twitter and Facebook.
Most people don’t rate financial management as one of their favorite pastimes, and for good reasons. Learning how to manage your money can be exhausting if you don’t possess financial literacy and access to the necessary tools. And considering how important proper planning is to secure your financial future, the pressure of managing your wealth can grow and make the task seem insurmountable.
For as long as sports have existed, there have been fans. There’s just something about being able to support a team you passionately believe in, cheering them on as they shed sweat and tears to reach their goal. Being a part of a committed fanbase is being a part of a community. Even research shows that when you become invested in your favorite team, a very real relationship is being formed in your mind. Their wins are your wins, and their losses are your losses. While your team may not be able to walk away with a win every time, sports matches are still exciting and rewarding to their faithful supporters—especially when they are able to engage with more fans while following their favorite teams.
How many times has a user downloaded a nutrition app, confident that this would be the time they turned things around? They may have even used it religiously for a few days, tracking their food, recording their meals, and learning new recipes—only to completely forget about it the next week. Chances are that they eventually remembered about the app but, feeling defeated by their (self-proclaimed) lack of discipline, they deleted it. And then the cycle repeats itself.
The early days of e-commerce were a far cry from what we now know online shopping to be in 2022. What began as merely a way to sell products over the internet evolved into a complex system of transactions and relationship-building between customers and brands.
For as long as anyone can remember, some sort of system for people to learn new skills and capabilities has existed. In ancient times, schooling was learning how to fulfill basic needs, pick up a vocation, and maybe even pass on that knowledge to fresh, young minds. While today’s educational institutions maintain many of the same core objectives, it is a lot more structured and includes standardized components.
Live streaming has existed in some shape or form for over twenty years. That said, it’s only in recent years that watching live content has taken off and become one of the most popular ways to consume digital material.
Software development kits (SDKs) are often touted as a way for software teams to accelerate product releases and boost performance. Among their many advantages are time and cost savings which, frankly, benefit end-users much more than they benefit app developers.
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At the start of 2011, just two of the ten largest companies in the world, based on market capitalization, were technology companies.
Getting frustrated with social media? Would you like to spend more time marketing your business rather than managing your social channels? Do you want complete visibility into your users' data? Perhaps you should start a social platform within your app! We explore how having in-app social can significantly benefit your users, your brand, and your platform.
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As countries and cities slowly open a year after the pandemic, what can app developers and owners take away from a year of social distancing? How can they ensure that their apps can continue to survive even in the years to come? Here are some thoughts.
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Thinking of ways to improve your mobile app? Social features might be the missing pieces to boost your platform. Build a more consistent, tailored, and deep connection with these five social features you can adopt to increase app retention and create engaging user experiences.
Learn how human relationships can play a crucial role in your app’s performance through in-app solutions like social features.
It takes time, empathy, and understanding to form a relationship with your customers, and that’s crucial to stay on their minds. Here's how.
Though very similar in meaning, API and SDK may easily be confused with one another. Discover the difference between them so that you won't use them interchangeably in the future.
Brand loyalty and high customer retention is the key to any successful business. But where does customer engagement come in when it comes to ensuring customers stick around? Learn more here.
Would you like to build your own social network or integrate a social aspect to your app, but not sure where to start? Here are our key takeaways that will help you understand the foundations of a successful social network and how to create one.
Facebook, Uber, WhatsApp, Internet — all are perfect examples of the Network Effect. So what is it, and how can your platform benefit from it? Here's our practical guide to understanding the phenomenon and making the most of it.
For a while, we have heard companies and news raising the subject of millennials and the importance of focusing on the upcoming new generations. Today, the attention is all on Generation Z or GenZ. But who are they exactly, and why should we keep an eye on them?
