Abstract visualization of app engagement statistics

Top 20 app engagement statistics for 2024

Welcome to our comprehensive guide on app engagement statistics for 2024. In this blog post, we'll delve into the most recent statistics and insights to help you understand the dynamics of app engagement.

App engagement isn't merely a metric to track, it's a reflection of the value your app provides to users. When users engage deeply with your app, it signifies that you've struck a chord with them, solved a problem, or fulfilled a need in their lives. This connection is what ultimately drives long-term success and sustainability for your app.

But why does app engagement matter so much? Well, for starters, engaged users are more likely to convert into loyal customers, driving revenue and growth for your business. Beyond that, high levels of engagement signal to app stores that your app is valuable and worthy of promotion, leading to increased visibility and organic downloads.

In essence, app engagement is the lifeblood of any successful app. It's what sets apart the apps that thrive from those that fade into obscurity. So, as we delve into the world of app engagement statistics, let's explore not just the numbers, but the lessons behind them.

The state of global app usage

1. There were 257 billion app installs in 2023, representing a less than 1% increase year-over-year.

2. Global users spend an average of 5.01 hours per day on mobile apps in 2022 with similar numbers reported in 2023).

3. The average smartphone owner uses 9-10 apps per day and 30 per month.

How app users spend their time

4. Between July 2022 and June 2023, a survey of smartphone users worldwide found that most commonly, users reported using their smartphones for chatting and messaging (75%), sending emails (around 70%), accessing online banking (as the third most popular activity), listening to music (62%), and watching videos (61%).

Where app users spend their time

5. Global users in 2023 spent the most time on Entertainment (YouTube, TikTok) and Social Media (WhatsApp, Facebook) apps. In the top 20 list of global app categories by time spent, Utility & Productivity apps appeared the most on the list, despite the most time being spent on video, social network, and communication apps.

Statistics on shopping apps

6. Economic challenges and a slowdown after the initial surge in mobile usage during the pandemic caused a small drop in total time spent on shopping apps. While there was a 1% decrease in total hours in 2023 compared to the previous year, it still remained more than 25% higher than in 2020.

Statistics on social apps

7. In established mobile markets, social media usage is stabilizing after the rapid surge triggered by the onset of the pandemic in 2020. Global downloads of social media apps decreased 4% in 2023, but the global time spent on social apps grew 9% in 2023, indicating that interest in these apps is still high.

App retention statistics to consider

8. Daily retention rates across iOS and Android dropped by 12% in 2023. Transportation, Photo & Video, and Travel apps experienced growth, while Casino & Gambling, Dating, and Social Media apps declined during the same period.

9. During the first quarter of 2023, lifestyle apps (including dating and health apps) showed the highest retention rate after 30 days from installation, while food and drink apps had a retention rate of approximately 4% after one month.

10. Overall, across all app categories analyzed, global retention after three days from installation was 17%.

11. During the initial three months of 2023, there was a decline in the retention rate of apps in the gaming and fintech sectors within one day of installation

12. On the other hand, food and drink apps saw an uptick in retention during the same period, boasting a retention rate of approximately 14%.

App churn statistics 

13. The uninstall rate improved by 10% in 2023 but still remains very high at 45%. The truth is, more than half of all apps installed are uninstalled within 30 days of being downloaded. 

14. Dating apps have the highest uninstall rate on Android, reaching a staggering 64%, followed by Gaming and Entertainment apps.

User engagement statistics

15. 80% believe the experience a company offers is just as important as its products and services.

16. Investment in digital customer engagement increased revenue by 90% in 2023.

17. Approximately 70% of apps doubled their user engagement after integrating an in-app chat feature in 2022.

18. And while these statistics are not as current as the ones above, past research suggests that: eight out of ten people are willing to pay extra for a more engaging experience, engaged users are 63% less likely to churn, the top 10% of engaged app users spend 3x more, and 82% of engaged users are more likely to promote your app.

The importance of personalization

19. In 2023, 66% of consumers stated that they would stop using a brand if their experience wasn't personalized, 

20. while 86% of consumers indicated that personalized experiences enhance their loyalty to specific brands.


As we come to the end, let's take a moment to reflect on the fascinating insights we've uncovered about app engagement in 2024. But beyond just numbers and figures, what we've learned offers a rich understanding of how people truly interact with apps and what truly makes them happy.

Whether it's the smooth operation, the personalized experiences, or the captivating features, app engagement is what creates real connections with your users. And by taking these insights to heart, you're not just aiming for growth – you're setting a course for long-lasting success.

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