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Research has shown that there are five different types of users at Amity, depending on their needs and preferences. Let’s breakdown their profiles and get to know them better.
Amity was born from the need of our customers to enhance their app's overall experience and performance. To ensure our product addresses their needs and challenges, we have conducted an in-depth analysis of the market and established our key user profiles. Amity guarantees to provide a powerful solution based on our customer's preferences by understanding their behavior, requirements, and expectations.
Here, we dive into the key user profiles identified by our teams and how Amity delivers a product that specifically addresses their needs.
These are mostly passive consumers of social content. Typically they would read and like, with the occasional comment, but they don’t use any products explicitly to post content.
Content consumers like to navigate on social platforms and explore diverse content. Driven by communities, they are on the lookout for new information sources based on their interest. They also tend to be clear on why they spend time on such platforms and are often searching for specific information, updates, or deals.
These users actively generate content for any products that they use. They post their content to gain status or build a following.
These users need the ability to express themselves through content creation. They want to be recognized and create valuable content others can read and learn from. They also want to know what the community thinks of their content, how they appreciate it, and get their feedback.
These are the users who are incredibly passionate about a particular subject (e.g., a sports team, celebrity, influencer) and would sign up for any service that identifies with that specific subject.
Hardcore fans are all about their favorite people. They need to find specific information, follow the profiles and groups they like, and get reminders when new information is available. These users need to feel a sense of belonging and to talk with other like-minded people.
These are the users who actively explore or engage in online communities to meet new friends.
Community participants are natural speakers who engage with the community frequently. They get involved in groups to socialize, get deals, advise, offer their opinions, and give other members a hand. They want to connect and use the communities the way they would with relatives and friends.
These are the users who are:
Brand or social media managers are always looking for online communities for more business-oriented purposes. They want to get in-depth knowledge of the market, identify their customers, understand public expectations, increase brand awareness, and ultimately boost profits. These users want to spread the word about new releases and maximize brand promotion with brand ambassadors. Engaging with online communities enable this two-way interaction between the brand and the users.
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