Chat features like @Mentions have been used by multiple social networking platforms, allowing users to tag one another during conversations in a discussion, group chat, and even status. This allows users to stay in touch on certain topics that deserve instant notice. Keeping your users informed can increase your chances of boosting engagement during discussions.
Chat Mentions are also great for your brands and businesses – as they may not be able to survive without word-of-mouth. When people talk about your brand, positive comments on your platform will help generate new customers and revenue for your brand.