With thousands of frontline associates and customers all over the country, increasing engagement and connection between individuals became a significant obstacle for Towne Park. On one hand, there was difficulty in creating a link between employees since teams were far from each other and their workforce did not utilize emails as a tool for communication. On the other hand, the company wanted to explore a new approach and expand their services to directly assist customers. Therefore, the ultimate solution would merge these two challenges and create an environment of innovation and growth.
Given these challenges, Towne Park sought Amity Chat to help them stay connected and increase employee engagement. The company wanted to ensure that each worker could communicate with anyone in their network, have easy access to company resources, and at the same time, promote a positive workforce environment for on-ground staff.
With Group Chats, Towne Park managers could send out instant messages in a more organized manner. This feature was particularly useful during the COVID-19 outbreak, as Towne Park quickly provided information to their staff and made sure everyone was connected to support their teams appropriately. This implementation also helped to organize discussions and create a virtual community for front liners. Because of this, their dispersed staff felt a sense of belonging and a freedom in knowing that they could reach out to anyone in the company at any time.
To get the most out of Amity’s Chat and Bot capabilities, Towne Park moved all their documentation, including HR-related information, into one easily accessible location. This shift was especially helpful for employees – as Amity made these resources available on mobile devices, any frontline worker can quickly access the updated materials whenever they need it.
Wanting to also focus on improving experiences for customers and extending their strategy directly to them, Towne Park partnered with Amity to implement Chatbots into their platform. By using this feature, customers could interact with and send messages to the Bot to fulfill various needs such as getting someone to walk their dog or wash their car.
As soon as the Bot recognized the command, it would send a request through internal systems to notify the team. By using the Bot, customers could easily fulfill their needs and workers were able to be aware of their responsibilities without any chance of receiving inaccurate information.
Having just started growing their community, Towne Park is looking towards the future to be able to help their employees and customers feel more connected and engaged. Reflecting on the partnership, the company has already seen massive growth – With Amity Chat, Towne Park’s head office can now connect and educate anyone in their business quickly, including those assigned in various locations. They saw 81% of daily active users on the app for their frontline associates and 95% daily active users for their managers.
Moving forward, other social features provided by Amity such as Videos and Feeds will act as the main driving force behind Towne Park’s strategy. The future is social and Amity is looking forward to providing companies such as Towne Park with all the resources so that employees can feel encouraged to deliver their best work and customers can become active brand supporters!
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