Dr. Teeradet (Lek) Dumrongbhalasitr

With more than 25 years leadership experience in data, insights, media, and digital innovation in FMCG, retail, telecom and financial services throughout Asia-Pacific, Dr. Lek ensures Amity remains at the forefront of AI, digital platforms, and media transformation. He also serves as CEO of EGG Digital, focusing on strategic planning, AI-driven innovation, and business development at scale. In his additional role as Co-CEO of Wire and Wireless, Dr. Lek is driving the next wave of retail and distribution transformation, integrating telco, retail, and digital services to unlock new growth opportunities across Thailand.

Previously, he was Co-President at True Corporation, where he drove AI-led growth and retail transformation, leading to a 20% business increase. He also co-founded Dunnhumby Thailand, achieving over THB 2 billion in revenue within two years through pioneering data-driven retail media strategies.

He holds a PhD in business administration and financial management from Thammasat University, a MSc in IT and business from Chulalongkorn University and a BSc in statistics from Chiang Mai University.