Edamama became the leading shopping platform for mothers in the Philippines just two years after they launched. Discover how they use Amity Social Cloud to create an in-app community experience that sets them apart from other e-commerce platforms.
<big-nr>2020<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>$25M<big-nr>
<cs-number-text>Funding raised<cs-number-text>
<big-nr>150+<big-nr>
<cs-number-text>Employees<cs-number-text>
Parenting is hard. Ask any parent and they’ll tell you the same thing: Having kids is the most challenging (and rewarding!) journey we go on in our lives. This is why it’s so important to have a strong support system, a community we can learn from and grow with as parents. A place where we can not only ask questions, but share important milestones.
This is exactly what Edamama had in mind when they launched their online store in 2020. Designed by mothers for mothers, Edamama quickly became the #1 shopping platform for all things baby related in the Philippines. They saw 100x growth and received $25M in Series A funding by 2022. The secret to their incredible success is simple: they understand the needs of mothers and curate experiences to improve their lives on a daily basis. Edamama is more than just an e-commerce platform, it’s a community where mothers can connect and thrive.
<sprscript-green>The challenge<sprscript-green>
Creating a personalized shopping experience that simplifies decision-making for parents formed the foundation of Edamama’s philosophy. But they also wanted to provide more for their customers to go beyond expectations and meet their real-life needs. They began building the Edamama community on third-party websites, which drove vital traffic away from their app.
They realized that bringing this experience to their own platform would improve their brand loyalty and engagement, increase their user acquisition, and reduce their support costs. But being in the middle of a global pandemic, they didn’t have time to build a solution from scratch. The company was growing rapidly which required their app to grow along with them. They needed a PaaS solution they could implement quickly to reach their goals on schedule.
<sprscript-green>The solution<sprscript-green>
Amity Social Cloud provides Edamama with all the tools they need to give their customers an in-app community experience. By integrating ready-to-use social features into their app, they created a community feature called “Connect”. This positive and safe space allows mothers to post text, media, and polls on the topics that matter to them. They can browse feeds to like and comment on other posts to learn new things or help out other mothers.
Following the success of “Connect”, Edamama plans to expand the features made available for users with Amity Social Cloud to include product reviews and recommendation feeds. Amity Social Cloud will also help them reach other business goals by enabling them to share promotions and company announcements in the feeds.
<sprscript-green>The results<sprscript-green>
Communities are the core of Edamama’s success, and by integrating Amity Social Cloud into their app, they are able to give mothers a platform to share, learn, and grow. But it also serves as an opportunity for Edamama to share, learn, and grow along with their customers through “Connect”, an engaging space for mothers, but also a place for Edamama to build relationships with their users.
Their focus on customers paired with Amity’s social features sets them apart from other e-commerce sites on the market. It helps them show customers they care and that shopping on Edamama comes with many added benefits, including a community that provides a support system to help navigate motherhood in real-time. Edamama customers love their community so they love coming to the app, which is fantastic for Edamama, helping them to organically their vitality. As a result, they are able to build trust with their customers, increasing audience engagement and retention within their app.
Edamama became the leading shopping platform for mothers in the Philippines just two years after they launched. Discover how they use Amity Social Cloud to create an in-app community experience that sets them apart from other e-commerce platforms.
<big-nr>2020<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>$25M<big-nr>
<cs-number-text>Funding raised<cs-number-text>
<big-nr>150+<big-nr>
<cs-number-text>Employees<cs-number-text>
Parenting is hard. Ask any parent and they’ll tell you the same thing: Having kids is the most challenging (and rewarding!) journey we go on in our lives. This is why it’s so important to have a strong support system, a community we can learn from and grow with as parents. A place where we can not only ask questions, but share important milestones.
This is exactly what Edamama had in mind when they launched their online store in 2020. Designed by mothers for mothers, Edamama quickly became the #1 shopping platform for all things baby related in the Philippines. They saw 100x growth and received $25M in Series A funding by 2022. The secret to their incredible success is simple: they understand the needs of mothers and curate experiences to improve their lives on a daily basis. Edamama is more than just an e-commerce platform, it’s a community where mothers can connect and thrive.
<sprscript-green>The challenge<sprscript-green>
Creating a personalized shopping experience that simplifies decision-making for parents formed the foundation of Edamama’s philosophy. But they also wanted to provide more for their customers to go beyond expectations and meet their real-life needs. They began building the Edamama community on third-party websites, which drove vital traffic away from their app.
They realized that bringing this experience to their own platform would improve their brand loyalty and engagement, increase their user acquisition, and reduce their support costs. But being in the middle of a global pandemic, they didn’t have time to build a solution from scratch. The company was growing rapidly which required their app to grow along with them. They needed a PaaS solution they could implement quickly to reach their goals on schedule.
<sprscript-green>The solution<sprscript-green>
Amity Social Cloud provides Edamama with all the tools they need to give their customers an in-app community experience. By integrating ready-to-use social features into their app, they created a community feature called “Connect”. This positive and safe space allows mothers to post text, media, and polls on the topics that matter to them. They can browse feeds to like and comment on other posts to learn new things or help out other mothers.
Following the success of “Connect”, Edamama plans to expand the features made available for users with Amity Social Cloud to include product reviews and recommendation feeds. Amity Social Cloud will also help them reach other business goals by enabling them to share promotions and company announcements in the feeds.
<sprscript-green>The results<sprscript-green>
Communities are the core of Edamama’s success, and by integrating Amity Social Cloud into their app, they are able to give mothers a platform to share, learn, and grow. But it also serves as an opportunity for Edamama to share, learn, and grow along with their customers through “Connect”, an engaging space for mothers, but also a place for Edamama to build relationships with their users.
Their focus on customers paired with Amity’s social features sets them apart from other e-commerce sites on the market. It helps them show customers they care and that shopping on Edamama comes with many added benefits, including a community that provides a support system to help navigate motherhood in real-time. Edamama customers love their community so they love coming to the app, which is fantastic for Edamama, helping them to organically their vitality. As a result, they are able to build trust with their customers, increasing audience engagement and retention within their app.