Amma is a leading platform that offers one of the world's largest communities for pregnant women and their families. Discover how they used Amity Social Cloud to build a strong, supportive community and significantly increase user retention.
<big-nr>2019<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>200<big-nr>
<cs-number-text>million users<cs-number-text>
<big-nr>700k<big-nr>
<cs-number-text> monthly downloads<cs-number-text>
Amma provides an essential platform for pregnant women and their families, offering tools, resources, and support to navigate the journey of pregnancy. As one of the largest communities of its kind, Amma is dedicated to fostering connections among mothers worldwide. However, to enhance user experience and retention, Amma recognized the need to build a more cohesive and engaged community within their app.
<sprscript-green>The Challenge<sprscript-green>
Amma faced significant challenges in creating a strong community within their app. Users lacked a space where they could express their emotions, share personal experiences, and feel a sense of belonging. This absence of community left many mothers feeling isolated and disconnected, reducing the app’s ability to engage users effectively. Additionally, the core product was only being used a few times, leading to a drop in user retention. Amma needed a solution to not only unite their users but also to keep them engaged and coming back to the app regularly.
<sprscript-green>The Solution<sprscript-green>
To address these challenges, Amma integrated Amity Social Cloud into their platform, focusing on building a strong, supportive community for mothers. By creating a custom community within the app, Amma was able to unify their efforts and concentrate on fostering deeper connections among users. This new approach allowed mothers to share their experiences, express their emotions, and connect with others who are going through similar journeys, providing the much-needed sense of belonging.
Additionally, Amma implemented tailored strategies such as exclusive content, personalized communication, and targeted marketing campaigns within the community. These initiatives not only enriched the user experience but also significantly increased user retention by creating a more vibrant and engaged community.
<sprscript-green>The Results<sprscript-green>
Amma’s integration of Amity Social Cloud has transformed the platform into a thriving community where mothers feel supported, connected, and engaged. By facilitating meaningful interactions and providing exclusive content tailored to their needs, Amma has successfully increased user retention and established itself as a trusted resource for pregnant women and their families.
With these innovations, Amma is not just enhancing its platform; it is creating a nurturing ecosystem where mothers can connect, learn, and grow together, ensuring that every user feels valued and supported throughout their journey.
Amma is a leading platform that offers one of the world's largest communities for pregnant women and their families. Discover how they used Amity Social Cloud to build a strong, supportive community and significantly increase user retention.
<big-nr>2019<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>200<big-nr>
<cs-number-text>million users<cs-number-text>
<big-nr>700k<big-nr>
<cs-number-text> monthly downloads<cs-number-text>
Amma provides an essential platform for pregnant women and their families, offering tools, resources, and support to navigate the journey of pregnancy. As one of the largest communities of its kind, Amma is dedicated to fostering connections among mothers worldwide. However, to enhance user experience and retention, Amma recognized the need to build a more cohesive and engaged community within their app.
<sprscript-green>The Challenge<sprscript-green>
Amma faced significant challenges in creating a strong community within their app. Users lacked a space where they could express their emotions, share personal experiences, and feel a sense of belonging. This absence of community left many mothers feeling isolated and disconnected, reducing the app’s ability to engage users effectively. Additionally, the core product was only being used a few times, leading to a drop in user retention. Amma needed a solution to not only unite their users but also to keep them engaged and coming back to the app regularly.
<sprscript-green>The Solution<sprscript-green>
To address these challenges, Amma integrated Amity Social Cloud into their platform, focusing on building a strong, supportive community for mothers. By creating a custom community within the app, Amma was able to unify their efforts and concentrate on fostering deeper connections among users. This new approach allowed mothers to share their experiences, express their emotions, and connect with others who are going through similar journeys, providing the much-needed sense of belonging.
Additionally, Amma implemented tailored strategies such as exclusive content, personalized communication, and targeted marketing campaigns within the community. These initiatives not only enriched the user experience but also significantly increased user retention by creating a more vibrant and engaged community.
<sprscript-green>The Results<sprscript-green>
Amma’s integration of Amity Social Cloud has transformed the platform into a thriving community where mothers feel supported, connected, and engaged. By facilitating meaningful interactions and providing exclusive content tailored to their needs, Amma has successfully increased user retention and established itself as a trusted resource for pregnant women and their families.
With these innovations, Amma is not just enhancing its platform; it is creating a nurturing ecosystem where mothers can connect, learn, and grow together, ensuring that every user feels valued and supported throughout their journey.