Here’s how COVID-19 accelerated a digital-led future

As companies stayed indoors during the pandemic, they relied heavily on digital solutions to ensure business continuity. Here are ways how COVID-19 prompted immediate digital transformation in companies and how this swift adoption can benefit them in the future.

July 17, 2020
Angelique Parungao

It’s no surprise that COVID-19 has dramatically changed the way organizations see technology in their workplaces. Whether it’s the way they utilized it internally with their employees or externally to continue connecting with their consumers, digital solutions have been instrumental in making sure that businesses stay afloat even during the pandemic. 

For companies who were still on the fence on adopting technology in their workplaces, the pandemic evidently sped up their digital transformation. And now, while businesses are slowly adjusting to the new normal, they are also more ready for a digital-led future. Here are ways that businesses transitioned quickly during the onslaught of COVID-19, and how they have done so with the use of digital solutions. 

Internally, companies embraced and transitioned to virtual workplaces

According to Gallup, employers offering remote work or flexi-time rose from 39% in mid-March to 57% in a poll conducted March 30 to April 2. The same study also found that the percentage of Americans who said they have worked from home due to COVID-19 doubled from 31% to 62%. With social distancing measures in place, ensuring that employees remain safe while they work made remote work the best solution during the pandemic. 

When it comes to their employees, businesses are now heavily relying on technology to make sure everyone stays productive and engaged. Virtual workplace solutions made remote communication and collaboration possible. Features such as chat or video calls connected employees efficiently while dispersed. Meanwhile, project management tools like task lists and automated workflows allowed teams to create together and accomplish what they need to do while staying up-to-date with the progress of their task, maintaining visibility and accountability even when they work from home. 

Externally, businesses relied on digital solutions to interact with consumers

With stores closing their physical brick and mortar shops due to the pandemic, companies shifted to conducting online, too. Consumers have depended on e-commerce sites, and delivery apps purchase and receive their goods as they stay at home. At the same time, having online shops enables business owners and their staff to operate in the comfort of their homes, ensuring they stay safe amidst the pandemic. Further, it has helped them reach previously untapped markets—those who cannot go to their physical stores now have access to their products and services because of their online presence and shipping options. Also, with businesses being online, they can serve customers at various times and locations, either with their remote employees or automated customer service through chatbots. With that, they can provide crucial information 24/7, most notably in times when clients need them fast from reliable sources. 

As businesses return to a new normal, we will continue to see these digital solutions used by companies worldwide. Chatbots, who have proven to be dependable digital solutions for disseminating information, will continue to serve both consumers and organizations. As it is available anytime, anywhere, companies can use this technology to continue connecting with the public by answering commonly asked questions or interact with customers even after office hours. 

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